thejdm.com v6 [2026 rebirth] • Tomo says..."New" Car company in Japan • Print view

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Sean @ NDF [ September 06, 2005 ]

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Tomo says..."New" Car company in Japan

A new car company is coming to Japan, but Japanese consumers are already quite
familiar with its products. After years of speculation, Toyota is finally
bringing their Lexus brand of luxury automobiles to the domestic market, opening
a nationwide network of dealerships here in an attempt at stealing some of the
thunder from BMW and Mercedes-Benz. The funny thing is, the cars sold under the
Lexus moniker have always been available in Japan, with names like Windom
(ES330, advertised on television with the words "Are you Windom?"), Soarer
(SC430, which used "Soarer for mind cruising" as its slogan) and Harrier (RX300,
"Stylish, but formal"). A lot of people are wondering if Toyota can build a
successful brand identity for Lexus here, when the newly introduced vehicles
will mainly be spruced up versions of already available cars, but with fatter
price tags. Unlike much of the world, where the name Toyota originally meant
small, fuel efficient cars, Japanese have never had a problem buying a large
range of vehicles under the name Toyota.

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Author:	idreamidrive [ September 06, 2005 ]
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i have no idea what the culture is over there... but that really doesn't seem like a good idea for them... just how everybody's companys are. works in the states but i don't thnk it will in jpan

Author:	yUkiO [ September 06, 2005 ]
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its because theyre selling it on LHD, like in america RHD drive is a plus and so is LHD here in japan.

Author:	mr.green [ September 06, 2005 ]
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Don't worry, I sell Toyota's and I know if they are doing something like that, they have done way too much research and have concluded it will work out VERY well. When Toyota decides to move forward on a decision, it will be very profitable for them, they never make huge mistakes. That company makes way too much money and has way too many good decisions. For christ sake they didn't have employee pricing and LOWERED there incentives and we still sold a ton of cars. In 2003 Toyota profited $40,000,000.00 (thats 40 million) selling carpet floor mats world-wide. Think abouty how much money they profit on cars.

Author:	Nikku [ September 06, 2005 ]
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mr.green wrote:Don't worry, I sell Toyota's and I know if they are doing something like that, they have done way too much research and have concluded it will work out VERY well. When Toyota decides to move forward on a decision, it will be very profitable for them, they never make huge mistakes. That company makes way too much money and has way too many good decisions. For christ sake they didn't have employee pricing and LOWERED there incentives and we still sold a ton of cars. In 2003 Toyota profited $40,000,000.00 (thats 40 million) selling carpet floor mats world-wide. Think abouty how much money they profit on cars. their first mistake is not offering a decent sports car

Author:	JDMcd8 [ September 06, 2005 ]
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yUkiO wrote:its because theyre selling it on LHD, like in america RHD drive is a plus and so is LHD here in japan. ahhhhhhhhhhh

Author:	idreamidrive [ September 07, 2005 ]
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POKEMON it fits... jdm... you know... toyota... and ya, i guess you are right about the whole toyota over evaluating everything. maybe they will develop cooler cars for this and send them over here

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